Frequently asked questions

You’re probably wondering what the heck is Women-Led Wendsay and why to I care? Hopefully we’re able to answer all your questions below, but if not, please don’t hesitate to reach out via our contact page, here.

What is Women-Led Wednesday?

There’s Cyber Monday, Small Business Saturday, Giving Tuesday, so why not Women-Led Wednesday?  This holiday season, we’re encouraging people shop women.  It’s been quite the year.  And despite some setbacks, women are on the rise.  Let’s keep this momentum rolling through the holidays and beyond as we introduce Women-Led Wednesday in efforts to support and empower female leadership.  #WomenLedWednesday #ShopWomen

When is Women-Led Wednesday?

Wednesday November 21st, 2018
(The day before Thanksgiving every year)

I’m a woman leader. Why should I participate in the Women-Led Wednesday?

Women-Led Businesses: We love the saying “rising tides lift all boats” so, let’s support and cross-promote the women in our communities who are doing this damn entrepreneur and leadership thing! The future is female, so we’ve created Women-Led Wednesday to get a jump start on things. As more and more women are stepping up, we want to help grow and support their initiatives towards greatness and empowerment.  

What type of brands are a fit for wLW ?

In this first year, Women-Led Wednesday will focus on fully-developed product brands that are shoppable nationwide — product-focused brands and e-tailers. If you fit this criteria, submit your brand info here. If you don’t fit this criteria, you can still submit your info as we hope to grow this to be the ultimate women-led shopping hub for years to come, adding localized businesses, experiences, organizations and charities in future years.

I like women and women in leadership! As a general consumer, How can I participate?

We encourage anyone and everyone to join us and support women this holiday season. A couple ways you can join in!

1) Shop from the list of women-founded, -led brands and e-tailers here.
2) Share our mission with your friends via social media with #WomenLedWednesday & #ShopWomen or direct them here to
3) Follow us via social media.
4) Bonus: You’re a journalist? Help us spread the word with some editorial love.

What resources are available to me as a women-led business?

We’re working on that! We will follow up with all participating women-led brands with assets to help promote Women-Led Wednesday in the upcoming weeks. To start, if you’re a brand and would like to be added to the site, please fill out the brand/business submission form here.

I have a question that isn’t addressed by the FAQs 

We’re thrilled you’re interested in learning more. Please don’t hesitate to reach out to